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Annual vs. Monthly Subscriptions

Jun 10, 2026

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2 min read

Annual vs. Monthly Subscriptions

Find out why this is one of the most popular areas of experimentation for growth teams working on subscription products.

Subscription Metrics 101

Jun 9, 2026

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2 min read

Subscription Metrics 101

Let's talk about the core four subscription metrics: MRR, ARR, Churn and CLTV.

My Best Growth Experiments at Netflix

May 18, 2026

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2 min read

My Best Growth Experiments at Netflix

A design lead's case study for new member growth

DIY Synthetic User Testing, and the Case Against It (Part 2 of 2)

Apr 15, 2026

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10 min read

DIY Synthetic User Testing, and the Case Against It (Part 2 of 2)

A community member built his own synthetic feedback system. Then we talk to the people who think the whole approach is flawed.

Scott Christensen
Scott Christensen
We Tried Synthetic User Testing So You Don't Have To (Part 1 of 2)

Apr 9, 2026

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8 min read

We Tried Synthetic User Testing So You Don't Have To (Part 1 of 2)

The tools, the results, and who's building what in the synthetic research space.

Scott Christensen
Scott Christensen
7 Cheap(er) User Testing Tools for Lean Growth Teams

Mar 3, 2026

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8 min read

7 Cheap(er) User Testing Tools for Lean Growth Teams

Community-recommended tools that let small growth teams user test without the enterprise price tag.

Molly Norris Walker
Molly Norris Walker
Sign-Up Form Optimization

Feb 2, 2026

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6 min read

Sign-Up Form Optimization

Health tech B2B SaaS case study with +18.4% lift in sign-up conversion by moving a questionnaire form to later in the first time user experience.

Molly Norris Walker
Molly Norris Walker
One A/B Test, Two Opposite Results

Jan 12, 2026

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7 min read

One A/B Test, Two Opposite Results

Before you copy that “win”... re-test it. This is a case study of the same experiment ran at two similar fintech companies that got different results.

This Research Method Provides Surprising Findings

Dec 1, 2025

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7 min read

This Research Method Provides Surprising Findings

Segmentation is a super important and useful form of data analysis you can do to uncover unexpected growth insights.

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