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From a Broken Heart to Better Metrics: How Yahoo Mail Listened to Learn

Sep 9, 2026

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3 min read

From a Broken Heart to Better Metrics: How Yahoo Mail Listened to Learn

A well-intentioned feature broke someone's heart. Here's what the Yahoo Mail team did about it, and what it taught us about running growth experiments on tools that touch people's lives.

Can one sentence increase AI adoption? - Part 2

Aug 19, 2026

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2 min read

Can one sentence increase AI adoption? - Part 2

For Amplitude's Growth Team, how addressing privacy concerns directly increases AI adoption

An A/B test that changed how customers use AI - Part 1

Aug 18, 2026

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3 min read

An A/B test that changed how customers use AI - Part 1

Amplitude Growth Team's real product experiments that drove +10% AI Chat engagement

Annual vs. Monthly Subscriptions

Jun 10, 2026

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2 min read

Annual vs. Monthly Subscriptions

Find out why this is one of the most popular areas of experimentation for growth teams working on subscription products.

Subscription Metrics 101

Jun 9, 2026

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2 min read

Subscription Metrics 101

Let's talk about the core four subscription metrics: MRR, ARR, Churn and CLTV.

My Best Growth Experiments at Netflix

May 18, 2026

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2 min read

My Best Growth Experiments at Netflix

A design lead's case study for new member growth

DIY Synthetic User Testing, and the Case Against It (Part 2 of 2)

Apr 15, 2026

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10 min read

DIY Synthetic User Testing, and the Case Against It (Part 2 of 2)

A community member built his own synthetic feedback system. Then we talk to the people who think the whole approach is flawed.

Scott Christensen
Scott Christensen
We Tried Synthetic User Testing So You Don't Have To (Part 1 of 2)

Apr 9, 2026

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8 min read

We Tried Synthetic User Testing So You Don't Have To (Part 1 of 2)

The tools, the results, and who's building what in the synthetic research space.

Scott Christensen
Scott Christensen
7 Cheap(er) User Testing Tools for Lean Growth Teams

Mar 3, 2026

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8 min read

7 Cheap(er) User Testing Tools for Lean Growth Teams

Community-recommended tools that let small growth teams user test without the enterprise price tag.

Molly Norris Walker
Molly Norris Walker
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