What you need to know (August)

What you need to know

August 23, 2023

August 2023

Dear Readers,

“What do I need to know to be a growth designer?” is one of the most common questions in the #discussion channel of the GrowthDesigners.co Slack community.

We also hear this A LOT: “I was doing growth design before I even had a name for it.” 

This is why we started Growth Design School with fellow community leaders. Because having a name for what you do and finding your people is so. freaking. powerful.

Cohort-based learning experiences can be transformative, which is why we launched a Fall and a new Spring group program. 

Network at Growth Design School

Find Out More About Fall and Spring Cohorts:

Registration Deadline: Sept 1... just 10 days from now!

In the meantime, we decided to share our curriculum outline so you can see what we think growth designers need to know. The curriculum is based on our first-hand experience starting growth design teams and being hiring managers. It also comes from community surveys and interviews with experts. 

Your friends in growth, Ran Liu, Chase Denomme, Scott Christensen, and Molly Norris WalkerGrowth Design School Leaders

So, what does a growth designer need to know?

Module 1: Intro to Growth Design

  • How is growth design different than product design

  • Frameworks for growth: Flywheels, funnels, loops

  • Social, public, and private sector growth metrics

  • Growth ethics

Module 2: Scientific Design Process

  • Quantitative experimentation

  • Qualitative methods

  • Segmentation

Module 3: Acquisition

  • Trial types (freemium, free trial, reverse trial, demo or hybrid)

  • Sign-up conversion rate optimization (CRO)

  • Designing and optimizing acquisition loops

Module 4: Activation and Engagement

  • Getting users over the setup hurdle

  • Onboarding best practices

  • Ongoing feature adoption and user education

Module 5: Monetization and Expansion

  • B2B vs. B2C and types of expansion 

  • Pricing plans and duration

  • Monetization experiments (easy ways to get started!)

Throughout the cohort, we’ll focus on tactical, quick learnings from real case studies from Quora, Grammarly, Webflow, Amplitude, Expedia, Vidyard, and more.We’ll also be joined by special guests from the community including Treyce Meredith at Dropbox, Jen Byyny at Teladoc, Roxanne Leitão at Candu, Jenny Chang at Amplitude, and Brent Palmer at Mixpanel.

About the Authors

Ran Liu is a founding designer at a stealth startup. She's an alumnus of Shopify, Webflow, Amplitude, Marketo, Adobe, and Chartboost. She hosts the GrowthDesigners.co YouTube Live events on her channel Design for Growth.Chase Denomme leads design on growth-focused product teams at Disco, and previously Vidyard. He helps connect users to authentic value and form habits that help them succeed with video. Scott Christensen is an OG co-founder of the GrowthDesigners.co community. He's a growth designer at Mercury, the startup bank. He's the former Head of Design at two startups and a design manager at Expedia.Molly Norris Walker is the co-founder of a stealth startup. She's a serial head of design at high-growth startups and has worked in-house at venture capital firms designing new startups as a partner. She is the author of Design-Driven Growth.

🔥 Hot Jobs in Growth

For more job descriptions: >> Go to the Job Board >>

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