No-Code and Low-Code Tools for Growth Design

Dear Readers,

In the fast-paced world of growth, designers face the challenge of rapidly testing and iterating on ideas to drive business impact. But what if I told you that you can design, build, and ship experiments without relying on a development team? 🤯 Enter the game-changing world of no-code and low-code tools. Let's dive into why this matters, what you can use them for, and the terribly terrific tools of the trade.

Your friendly neighborhood growth designer,

Chase, GrowthDesigners Community Lead

Why No/Low-Code Tools Matter

Speed: Cut Development Time and Iterate Quickly

In the ever-evolving landscape of product development, speed is often the key differentiator between success and stagnation. No-code and low-code tools are your secret weapons to accelerate growth through rapid prototyping, agile iterations and market responsiveness.

Independence: Release Experiments Without Developers

Traditionally, growth designers had to rely on developers to bring their ideas to life. No-code and low-code tools liberate you from this dependency, giving you the autonomy you crave. This gives greater creative control and ownership. At Vidyard, we couldn't initially get buy-in to prioritize an onboarding project. So we used Appcues to build our experiment and test our hypothesis.

Experimentation: Test Hypotheses and Gather User Feedback Faster

Experimentation is at the core of growth design. No-code and low-code tools supercharge your ability to experiment by rapidly collecting user feedback and validating hypotheses. With some tools, you can also set up and run AB tests to evaluate different variations.

Cost-Efficiency: Reduce the Reliance on People Resources

One of the most tangible benefits of no/low-code tools is their cost-effectiveness. No/low-code tools free up developer resources to focus on other roadmap work while also keeping cost or experiments lower.

Try These Experimental Ideas

So what can we ACTUALLY do with these no/low-code tools?

• Interactive Product Tours: Interactive product demos are “try before you buy” experiences for products that let users explore and experience value early. They’re also great for showing off setup instances of complex products that have a longer time-to-value.

• Landing Page: Build and iterate targeted landing pages to expand your reach and drive more top-of-funnel acquisition. Landing pages can be a great way to validate new ideas or simply attract and convert more new users.

• Onboarding Surveys & Personalized Checklists: Collect onboarding surveys that gather crucial user insights, creating interactive checklists that guide users through key features or job-to-be-done.

• Product Announcements & Tours: Announce new features to drive adopt and craft immersive product tours that showcase your product's value so it doesn't go undiscovered.

• Empty States: Iterate on empty states and default content to drive adoption of features and build confidence in the users ability to get set up in the product.

• Resource Hubs: Learning is a key aspect of being successful with new products. With these tools, you can build hubs of learning content or help resources to make sure new users have optimal support.

• Trial Banners & Paywalls: Personalize trial banners for better motivational nudges and convert users to customers with attractive paywall modals and pages.

There’s so much more. Many of these tools have helpful templates already set up. For more ideas and inspiration, check out Candu’s template library.

8 Tools to Try

So, gone are the days of waiting for a developer to implement your ideas. With no/low-code tools, you can bring growth experiments to life, empowering you to iterate faster and drive results to the business (and customers of course).

Here are some tools that can help: ⭐ = Recommended friends of GrowthDesigners.co

1. Webflow: Need to build a website, online asset, etc? Webflow is the driver of this no-code revolution and a real superpower for designers to build and release websites, apps and experiments.

2. ⭐ Candu: Create personalized user experiences with ease. Candu lets you design and deploy in-app onboarding surveys, messaging, tutorials, checklists, etc. With Candu, components can be not just overlay, but inline. You also get the benefit of a robust editor and AB testing. It's the real deal.

3. Appcues: Craft engaging user experiences through in-app messages, feature announcements, and more. Appcues empowers growth designers to create and deploy without relying on engineering resources.

4. Userflow: Streamline user journeys and boost conversions. Userflow's visual editor lets you create and test user flows, tooltips, and feature adoption experiences, all without coding.

5. Userpilot: Drive user engagement and retention with onboarding experiences, feature adoption prompts, and personalized user journeys—all without bothering developers.

6. ⭐ Navattic: Use your greatest asset - your product - to unlock a new growth engine through interactive product tours that bring your users direct to value.  

These tools seamlessly integrate with popular platforms and can be easily incorporated into your existing tech stack. Plus, they're designed to be user-friendly, so you can start experimenting right away.

About the author

Chase Denomme is a designer, mentor and lifelong learner. He currently is Head of Product Design at Disco, a fast growing EdTech startup and has previously led design teams at startups, scaleups, enterprises, agencies and accelerators. Chase is also a community leader of GrowthDesigners.co and teacher of the Growth Design School course.