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Navattic Product-Led Growth Case Study - Part 2
5x Product-Led Growth Success
March 2025
Dear Growth Designer đź‘‹
I’m Raman, the Product Growth Lead at Navattic. Navattic helps growth teams create interactive product demos. Last year, we took the leap from being a fully sales-led company to product-led growth (PLG). We wrote Part One of this story looking at the first week after launch.
Now, we have one full quarter and here's what our metrics look like:
Website conversion rate grew from 0.5% to 2.7% (5x increase)
Now consistently get 300-400 free sign-ups per month
Activation rate improved from 5% to 38% (7x improvement)
Free-to-paid conversion improved from 1% to 5% (5x improvement)
This newsletter shares three of the things we learned that has helped us improve our metrics.
Happy PLGing,
Raman Khanna, Product Growth Lead, Navattic
Three learnings from one quarter of being product-led
1. Small changes in onboarding have big impacts.
We focused on making the first steps feel easier and more inviting. For example we made small optimizations that added up:
Added social proof to the account creation screen, reducing hesitation
Reducing cognitive load in sign-up and only asking for necessary details
Small UI tweaks at friction moments. For example, users who installed our Chrome Extension activated better. But it was a friction moment. We placed it behind a blurred screen. This made it feel more purposeful (and like a gateway to the product).
We also added our own Navattic interactive demos into the flow. Users could experience the value of key features firsthand instead of reading about it.
These small adjustments continued to improve activation rates by making it easier for users to complete key steps.
We found that editing product captures (a critical step in building interactive demos) was 14x more likely to lead to activation, yet many users didn’t realize the feature existed.
To address this, we made the “Edit” button more visible within the flow.
This simple visibility tweak led to a +36% increase in edits and more published demos.
These small adjustments continued to improve activation rates by making it easier for users to complete key steps.
3. Using templates to better activate users
We found that 70% of successful free Starter users viewed our customer showcase at some point in their journey. This data confirmed what we suspected - seeing good examples inspires users to take action.
As a result, we introduced templates for common use cases. Many users struggled to start from a blank slate, unsure of what a great demo should look like.
By offering ready-made templates, our hope is that users will:
Skip any guesswork and see value faster
Templates show all the ways to use Navattic. Our hope is that this will help teams see new possibilities with demos and make it more clear why adding more than 1 demo (limitation of the free plan) is valuable.
Conclusion
We're happy with the results just one quarter into our pivot to PLG from a sales-led model.
We’ve learned that success in PLG isn’t about one big change. It’s about consistent iteration. Small improvements to onboarding, activation, and alignment with sales made all the difference.
There’s still plenty of work ahead. But this quarter showed us that PLG works for us. More people are discovering, using, and sharing Navattic. The foundation is set, and we’re excited to see where we can take it next.
Raman Khanna is the Product Growth Lead at Navattic, where he focuses on product-led growth (onboarding, activation, monetization, retention). You can reach out to him in the GrowthDesigners.co Slack community.
Tool recommendations are one of the most requested topics by the community. Navattic is one of our partnerships that enable growth designers to do their best work. Acquire website visitors with pre-signup interactive demos that look and feel like your software. Embed on your website and send in email campaigns.‍
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